Hello, I’m Nik.

I have spent over 20 years building for the web, including 15 years as a product designer on trading platforms and complex, data heavy products. That is work where clarity matters and mistakes are expensive.

I bring the same approach to small business websites. Structure first, clear messaging, and the small details that reduce friction and build trust. A good site makes it obvious what you do, who you do it for, and how to get in touch.

The studio is one person by choice. You work with me from the first call through launch, with no account managers and no handoff to a junior team. I take on a limited number of projects at a time so each one gets real attention.

My product design work lives at snipui.com.